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Is your website underperforming?

Do you still have the same website that you built five years, or even a decade ago? If you answered “yes”  it’s time to give your website a much-needed makeover. Why? Because the internet has evolved dramatically in recent years!

When it comes to web design, users have set a high bar, and a website is one of the most important marketing parts of a digital storefront. There are a few telltale signals that a website needs to be updated, or better yet, redesigned.

Here are ten indicators that it’s time to update your website.

1. Your website is slow loading

Let’s face it, being on a website that takes an eternity to load is irritating. Websites that take any longer than three seconds to load are often abandoned. Add in the fact that slow-loading websites provide bad user experiences — a characteristic that Google dislikes — and you’ve got a formula for a disgruntled audience.

You should look into improving your site if it takes more than five seconds to load. Background graphics, textures, custom fonts, and other features are frequently responsible for website slowdown. Get together with your web designer as quickly as possible to identify the issue so you can rest easy knowing your visitors aren’t annoyed by slow load times.

2. Your website has poor navigation

There’s nothing wrong with incorporating new features and material into your website, but if it makes it difficult to navigate, something is wrong.

Your target audience is likely looking for something specific and wants to find it as soon as possible. They’ll probably leave if they have to dig for the information they’re looking for.

3. Your website is not mobile friendly

Consumers today spend more time on their mobile devices than on their computers when surfing the Internet. Furthermore, they frequently change between devices with various screen sizes — smartphones, tablets, and desktops. As a result, your website should be able to adjust to different screen sizes. To put it another way, your website should be responsive.

Visitors to your site will have a poor viewing experience if your design is not responsive, and they will leave, possibly never to return.

4. Your website has broken links

Have you ever gone through your website and looked for any broken links? Your SEO value will be severely harmed by broken links and 404 error pages.

Google Search Console is a fantastic free resource for testing to see if there are any broken links on your website. You’ll be able to identify them and then you can go to your website and rectify them.

5. Your website content is outdated

Your website may not be performing as well as you’d like it to due to outdated information. If your website has content that is more than a few months old and you haven’t posted anything fresh or new in a long time, your website’s relevance to clients and search engines will suffer dramatically.

Furthermore, if your material isn’t correctly formatted, it won’t achieve what it’s supposed to do: inform and educate your visitors.

6. Your website can’t be found on Google

If Google is unable to find your website, your target audience may be unaware that you exist. If you’re building a new website, then it might take some time for it to get traction.

Otherwise, Google might not have been able to find your site due to a variety of reasons. The majority of them can be identified by looking at Google Analytics or hiring an SEO professional to audit your website. Read the error reports and make the necessary corrections. Check to see whether you’ve used any coding to prevent Google from indexing your site or specific pages.

7. Your website technology needs updating

It’s possible that your website could be vulnerable to hackers, insecure, slow loading and may become unresponsive as a result of outdated technologies.

Examine each piece of technology to see whether a better choice is available within your budget. In many circumstances, you may discover that you no longer require certain plugins or files on your website.

8. Your website has a high bounce rate

The period of time someone stays on your site after reading one page is measured by bounce rates. They “bounce” if they leave after viewing only one page, and this information is used to determine the bounce rate.

Keep track of your bounce rate by checking your website’s analytics on a frequent basis. A bounce rate of anything over 50% indicates that the bulk of your visitors are departing your site without reading any further. While there are many factors that contribute to a high bounce rate, the design, and structure of your website may be one of them.

9. Your website is not safe

As domains and algorithms evolve, ensuring that your site has an SSL certificate is a crucial indicator of security. An SSL certificate verifies that any data is encrypted while being transmitted.

E-commerce payment issues pose concerns that might be avoided if your website is secure.

10. Your website has poor conversion rates

Your website must be able to convert visitors — that is, persuade them to take a specific action — in a measurable way. It might be making a purchase, submitting an enquiry, or subscribing to a newsletter. If, on the other hand, your website is failing to convert visitors or your conversion rates have dropped, it’s time for a makeover.

At the very least, you’ll need to consider what’s driving the low conversion rate, and some of the factors we discussed earlier could play a role.

Conclusion

That concludes the top ten signs that your website needs attention. If you’re having any of these issues, you should hire a professional web design company to give your site a comprehensive overhaul.

We are your one-stop shop for taking your business to the next level since we specialise in website design and development as well as online marketing. Get in touch with eWebz to learn more about how we can help you and your business move forward.

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