Our recommendation is to use social media for prospecting, nurturing potential customers and to help better understand and manage existing ones. If you do not want to use the platforms for lead generation directly, do not disregard the potential analytical data they can provide.
Taking some time to research potential and existing customers’ social activity can reveal a plethora of knowledge, we can help you in this department.
It’s time to define your social media marketing goals
In the advent of Social Media, most platforms are supported by their own and/or 3rd party tools, which can provide a wealth of trend, analytical, research and topical data – another advantage, which is often overlooked. Whether you decide to delve into Social Media or not, be sure to check them out – they can provide valuable insights.
The trick is to learn about each platform and to select the one (or ones), which have the potential to serve your interests. Social Media and SEO require a mid-term investment of time, at least; alongside creativity, innovation and patience – no different to any other sales and marketing channels. Spreading yourself thinly over multiple platforms is a bad idea; to begin with, we recommend to just focus on one.
Call us on 01827 912783 or 07523 103295 to discuss your next move with regards to social media marketing.