Why employ Search Engine Optimisation services?

Next to producing excellent content and pleasing graphics are the steps required to make your company’s website visible through search engines like Google. Get this right and a clever SEO strategy will be the sales person that works 100% of the time for free. Here at SEO Tamworth, we focus on organic SEO – meaning, that we aim to gain your business a natural listing without having to pay Google’s advertising fees.

How to rank higher with Google.

Effective and organic SEO is largely based on the competition for the keywords/phrases that you wish to be made visible against and how much intellectual property, such as thought-leadership and knowledge, that you wish to share with the online community. Based on these factors, Google will observe who and how people interact with your website and the information you provide. Researching and defining the keywords/phrases to target, the type of information to share online and with whom that information should be shared, will form the foundation of an SEO strategy. Using online marketing techniques to expose well written and informative topics specific to your industry, will build upon and consolidate your strategy, over time.

The SEO Craze.

SEO’s popularity is a result of the misguided premise that for a few tweaks and posts, you’ll be glittered with business leads. This however is not the case. Everyone in our sector is desperate to offer to manage these services for their customers. Why is this important to note? Because, while there are many reasons SEO is vital to your sales and marketing mix, there are just as many reasons for why it may not work for an SME. Learning why it didn’t work during a post-sale discussion with your chosen service provider will not serve you well. But, either way, you have an invoice that needs to be paid!

SEO is being mis-sold and misunderstood – Google is fighting back!

As many companies who provide search engine optimisation services have been abusing the system for so long now, Google has made more changes to their algorithms in the last 18 months than over their entire history. As a result of these changes, Google is downgrading websites at an enormous rate. Many SEO Webmasters are having to answer very awkward questions for MD’s as to why they have lost their previous ranking position(s). It is worth noting that Google does not publish the mechanics of its algorithms, nor do they tell you why your site has been downgraded or blacklisted. To bounce back from these negativities is a very steep, uphill struggle – if at all possible to reach. As SEO Practitioners become desperate for business, they promise the world to their customers and are then forced to try cheating their way to the top. And the customer, well, they bear the brunt often without even knowing it.

So the trick is to be patient and to work with a company who is willing to share their expertise with your company. SEO Tamworth are almost alone in being prepared to help customers research, plan and implement SEO strategies themselves. Or, we can manage the entire process.