The Web part is pretty obvious – its what you’re using right now to read this blog post.
But what is design?
We think that if you asked 10 different people to define design, you’d get 10 very different answers.
Dictionary.com has many different definitions for the word design.
But beyond the formal definitions, there are also some loose meanings that teams working on Web pages assign to the word, including:
- the person or team responsible for making a site “look good”
- the look of a website as a whole
- the look of an individual Web page
- the work of building a website (as oppsed to planning it or writing content for it)
- the person or team responsible for coding the website
- the way the website “works”
- the images and icons required for a website
What Parts of a Website Can Be Designed?
The User Interface
When you design a user interface you are creating a structure for how the website will be perceived intellectually. It includes things like the theme of the site – how readers will know what to click and what path to take through the site.
It also includes information architecture to classify and structure the site.
The Visual Elements
When you design the visual elements of a website, you are building the look and feel of the site. This includes the graphics, fonts, colours, styles, and layout. Things like the elements of design and the principles of design.
The Site Structure
Who Does Design
While the work of a Web designer has changed dramatically from when we started, ultimately, a Web design team is going to include people who do many different things. Design work includes (but is not limited to):
- information architects
- graphic artists
- marketing professionals
- user interface specialists
- PHP, database, and other language programmers
So the next time you say you’re going to go out and “design” a website, think about what you mean by that.
What are you really going to go do?