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Are One-Page Websites Any Good?

One-page websites are one of the more recent trends in web design. Rather than having separate sites for different products and services, this design allows visitors to see everything they need to know about your brand and business on a single page. It’s a simple and elegant solution that many small business owners will appreciate, but it’s critical to grasp both the benefits and drawbacks of this web design choice before committing. You’ll be able to pick the choice that works best for your company this way.

The Good

We’ll begin with our favourite aspects of one-page website design.

Mobile Usability

Mobile sites are the way to go for today’s internet consumers. There are more than 65 million active mobile internet users in the United Kingdom alone, and more than 67% of all shoppers will use their phones to make transactions by the end of 2021. Because they are easy to browse and use on mobile phones and tablets, one-page webpages are great for mobile use. Rather than navigating through a sophisticated, multi-page navigation system, visitors can simply scroll down to locate what they’re looking for.

Speed to Create

The design process is considerably faster when there is only one page to produce, rather than when there are multiple pages. This usually means it’ll be less expensive to produce and you’ll be up and operating in less time.

Of course, a strong design aspect is required to ensure that you are not merely condensing a multi-page site into one page and overwhelming your visitors. It must be properly structured, with a clear CTA (call to action), and all of the most critical information placed just where it should be.

Strong UX

It’s also lot easier to develop a consistent UX (user experience) and design aesthetic with a consistent message and colour palette because designers are only working with a single page. There’s no room for extraneous information, and everything is brief, sweet, and to the point. One-page sites are therefore more brief and easy to comprehend – and so more engaging.

You can also manage what the user sees and when they see it by properly staging the material as you scroll down the page. This is a fantastic approach to immerse your visitor in your storey and guide them through the sales funnel, which will help you increase conversions.

Increased Engagement

Internet consumers don’t always have the patience to sift through pages and pages of content to locate what they’re looking for (especially on mobile devices).

When visitors arrive on your page, they need to see the answer to their question right away. By removing these attention-span concerns and placing everything a user needs in one place, one-page webpages can assist enhance engagement.

Users with an average attention span of roughly 8 seconds will have a high chance of finding what they want and engaging with your brand on a one-page site.

The Bad

Ok, so we’ve covered the good things associated with one-page sites, now let’s look at the drawbacks.

Loading Times

It makes sense that one-page sites contain far more information on that one page than a traditional multi-page design. The problem is that as a result, these websites often take longer to load – especially in this day and age of high-quality, graphic design. Because Google has said that the initial page load time of a website is a component in search engine results, this can have an impact on your search engine rankings.

It also has an impact on customer engagement with your website and, as a result, it can affect your sales volumes. Website conversions drop by around 4% for every additional second after an intial 5 seconds, while mobile visitor bounce rate rises by over 120% after an initial 10 seconds.

If you have a one-page site, it’s vital to remove video, animations, and other data-intensive features that can slow load times, as well as to test your load time against established benchmarks on a regular basis. A multi-page website is definitely ideal if your company wishes to take use of the power of video marketing and provide plenty of interesting graphics and items.

Impaired SEO

With load times already potentially having an impact on your search engine ranking, the rest of your SEO must be flawless. However, with only one page to work on, it’s tough to incorporate all of your targeted keywords into your text without making it difficult to read or risking being flagged as spam by Google and other search engines.

When you have more pages to deal with, it’s lot easier to create SEO-rich graphics, text content, page names, and descriptions, and the end result is also a much easier read for visitors.

Limited Space

Whether it’s vast amounts of e-commerce products, a diverse range of services, or test based information such as ‘how to’ guides with detailed instructions and imagery, most firms have a lot of information to share with their clients and consumers. It’s tough to convey a more sophisticated message in the limited space of a one-page site, and keeping the user scrolling indefinitely is neither practical nor effective.

Having too much information on a single page has the exact opposite effect that you want from a website like this, since it may easily overwhelm and lose your audience. A multi-page site with a simple navigation menu, contact form, and dedicated product and service pages is usually a significantly better fit if you supply more than one product or service.

Sharing Disadvantage

The goal of digital marketing is to create content that you and your audience can access and share in a cycle that leads people to the products and services they require. You can share a single product or service from a dedicated page in your Tweets, LinkedIn, Facebook, or Instagram on a multi-page site with integrated social media icons. Users that find something fascinating can also share it with their friends, turning into powerful brand advocates and raising brand recognition.

With a one-page site, though, this is a little more difficult because you can only link to or share that one page. You may be referring to a specific part of the page, but the user who clicks through is responsible for finding it. And, as previously stated, internet users lack the patience and attention span required to find that needle in a haystack.

And The Ugly…

Whether you decide to go for a one-page site or a multi page website, there are a few things you should really stay away from. And these things we call, the ‘ugly’.

  • Not mobile friendly
  • No call to action (CTA)
  • Painfully slow loading
  • Poorly written content
  • Music blasting as soon as someone clicks on the site
  • Images that have no relation to your content
  • Automatic videos that start playing without any interaction
  • Truck loads of pop-up banners on every click

Conclusion

Have you decided if you want a one-page or multi-page website?

It all boils down to one crucial issue in the end: aligning your business to the customer experience. It’s not about the cost of web design, the time it takes to construct a website, or even hiring a designer instead of using a free website builder.

A single page may be all you need if your company only offers one product or service. They must, however, be properly planned and structured in order to become engaging and beautiful websites that attract customers. A more traditional multi-page alternative will create a better customer experience when you have a lot of information to share with the consumer and want to be able to educate and empower them about what you do.

Your website should, in theory, always be a consistent reflection of your brand, aligned with your customers’ values, have a quick initial page load speed, and provide the functionality that your customers and digital marketing strategy require. Knowing the advantages and disadvantages of a one-page website will make this decision a little easier.

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