Text content has always been and will continue to be a highly effective mode of communication. Despite the fact that videos and images appear to be stealing the show, text remains a trusted and reliable source of information.
Blogs, case studies, reviews, professional whitepapers and other text based content types are all considered important. Although the value of text material has not altered as a result of the digital age, how people consume it has. This is due to the massive amount of content that individuals are exposed to on a daily basis.
Google presently stores 56+ billion website pages, and did you know that 30+ new articles are published on WordPress blogs throughout the world every second? Of course, many people visit the same few websites and apps on a regular basis, but the amount of content they are exposed to is still enormous.
According to the University of Southern California, the average person receives the equivalent of 174 newspapers each day! But, since we can’t expect people to consume that much data, how can they decide what stuff is worthwhile?