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20 Tips for Great Logo Design

While creating a logo may sound like a relatively simple task, successful logo design can take some time. If you’re designing a logo, you’re in a unique position to have a significant impact on how customers view a company. A logo is rarely produced in one sitting; instead, a designer may create several variations of the same rough concept, which they will then refine to generate a great final result.

To assist you generate the finest design possible, we’ve broken down the major processes on how to build a logo into manageable portions.

1. The Backstory

Consider your brand’s origins: where did it come from? What sparked it off? as well as the message it wishes to express. This will be crucial in the creation of your logo as well as the path you will take.

2. Image Portrayal

Consider your organisation and the image you want to project to the broader public: do you want to be lighthearted and entertaining or serious and corporate? This will be crucial in determining your target market.

3. Research the Market

You’ll need to perform some study into your market area to get ideas for logo designs you like and don’t like. This is critical in determining which road to go for your company logo design.

4. Brainstorming

Make a list of terms that best characterise your company. This will assist you in coming up with better words to describe your brand. Choose the top 5-10 words to help you develop your logo even more. In this step, a thesaurus will be really useful.

5. Rough Concepts

Sketch out some preliminary designs using the words you’ve chosen, such as shapes or just drawing out where text elements might end up. If you’re not thrilled with these early sketches, don’t give up; keep refining and combining past results to create new ones. This should be a hassle-free, straightforward procedure that you like.

6. Preliminary Logo

Create preliminary logos and designs that can be scaled up and down without losing quality; this is vital when designing for print, web, and mobile. This may have an impact on how you create your logo.

7. Colour Ideas

Color is equally as vital as your brand’s name, so conduct your homework and choose colours that best represent your company. For example, red is associated with danger but may also represent love. Your logo will stand out and attract new audiences if you use the proper colours for it.

8. Colour Palette

You’ll need to choose colours that go well together. You will need to be informed of the current colour trends in your industry. We advocate using no more than three colours as a general rule. Color will give your logo personality, so make sure you do this stage correctly.

9. Colour Application

Now that you’ve discovered your new colour palette, apply it to the logos you’ve drawn out. This will give your new logo a sense of balance and weight as you continue to develop it.

10. Ask The Audience

We’ve nailed down our early logos and colour palette, so you’ll have to put the new concept to the test on individuals to see which ones work best and toss out the ones that don’t.

11. Listen to Feedback

Don’t get angry and become despondent if you get negative criticism; it will help you improve your logo.

12. Refine Those Concepts

Refine the final sketches, strengthening the ones that worked, creating variations, and experimenting with colours. You’ll need colour modifications later on to meet the demands for your logo.

13. Try Different Layouts

Try alternative layouts when refining your new logos, such as a centre logo alignment and one landscape—composing the logo this manner will benefit you greatly when employing different layouts in the future.

14. Font Choice

Now that you’ve chosen your refined logo and colour palette, you’ll need a typeface or font that best represents you as a brand if your logo contains any text. It will also be necessary for this typeface to be readable.

15. Visit A Library

The ideal approach to do this is to go to a font library (not a literal book library) and key in your business’s name, then browse through the fonts to select the ones that you think best suit your brand. Always double-check the usage permissions for any fonts used in your logo.

16. Bring it Together

You’ll now have to put your typeface and symbol together. Take your time and locate the best spot for your typography while keeping scalability in mind.

17. Scaling Testing

When you’ve finished designing your final logo, scale it up and down to see if it’s still readable and if you can see the finer elements.

18. Hit the Print Button

Print your logo to see how it looks and if the colours you choose blend together properly. Do the same for the web, then post it to your social media sites to start spreading the word about your business.

19. Take Your Time

The most crucial thing to do is to take your time with the design of your logo. It should last for decades and become synonymous with you and your company.

20. Bingo!!!

Hit ‘File’, ‘Save As’ & ‘Exit’.


Great logos aren’t created by chance; they’re the result of careful planning, experimentation, failure, and re-designing.

The shape, font, and colours of your logo can all assist you influence people’s perceptions of your brand.

In the end, it’s all about your imagination and competence, but you also need to stay focused and ground your ideas in strong strategic knowledge.

As a result, I strongly advise you not to ignore the earliest stages of preparation, as they will greatly benefit you later in the logo design process.

You’ll stay focused, have more clarity, make fewer revisions, and get there far faster than if you dive right into the design phase.

If you follow these steps, you’ll be able to move beyond your personal tastes and, for that matter, a client’s subjective opinion.

If you’re a logo designer, this technique will help you defend your work without getting defensive.

If you’re a business owner, it’ll also help you feel more secure while selecting the ideal logo for your company.

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