Great logos aren’t created by chance; they’re the result of careful planning, experimentation, failure, and re-designing.
The shape, font, and colours of your logo can all assist you influence people’s perceptions of your brand.
In the end, it’s all about your imagination and competence, but you also need to stay focused and ground your ideas in strong strategic knowledge.
As a result, I strongly advise you not to ignore the earliest stages of preparation, as they will greatly benefit you later in the logo design process.
You’ll stay focused, have more clarity, make fewer revisions, and get there far faster than if you dive right into the design phase.
If you follow these steps, you’ll be able to move beyond your personal tastes and, for that matter, a client’s subjective opinion.
If you’re a logo designer, this technique will help you defend your work without getting defensive.
If you’re a business owner, it’ll also help you feel more secure while selecting the ideal logo for your company.