5. Website Relevancy
The content of your website should be relevant to your sites theme, products or services, try to avoid content that does not relate to your business niche. Content which does not relate to the websites core theme can often be distracting.
There is a fine line between too much and too little content, try to find the right balance to keep your visitors interested.
Try to ensure your content covers all the relevant questions that your visitors will be looking for the answers too. If your site misses a vital answer, it could result in your potential client leaving your site and finding a website that has the answers.
6. Website Sufficiency
A regularly updated website reflects that a site is active, website visitors and search engines will take notice. If a website has a blog or news section, in which the latest entry is six months old, it will appear that the website is possibly being neglected, and this doesn’t give a good first impression to your visitors.
7. Website Accuracy
Your website Meta Tags and Description Tags need to be optimised using your most important keywords in a way that does not look like keyword “spamming”. Search Engines, especially Google, place considerable emphasis on Meta Tags and Description Tags to help with search relevancy and accuracy of your websites indexing. Use clear, concise and informative Meta Tags that are related to the content on your website to assist with promoting your websites page rank.
These free SEO tips and will assist in promoting the page rank of your current website if they have not already been optimised.
As we said at the beginning of this free search engine optimisation article, the act of implementing SEO changes is not usually difficult. The things that usually create issues for business owners trying to run their own SEO campaigns are often:
- the time it can take up researching and implementing techniques and strategies
- the knowledge required to really maximise that time spent
We offer competitively priced SEO services for a multitude of clients throughout the United Kingdom and we would be more than happy to work along side you to boost your company website.
If, after reading this article with our free SEO tips, you would like more information on our how we can help improve the search engine ranking for your website, take a look at our Search Engine Optimisation (SEO) page which includes prices for SEO.