You’ll need the right technology if you want to sell products and/or services through your website. (If you don’t currently sell something, you should think about it because ecommerce could really help you increase your small business’ profits.) If you want customers to be able to place orders and make payment transactions online, you’ll need to choose the right ecommerce platform for your company.
Here are some of the most popular ecommerce platforms for small businesses:
WooCommerce: WooCommerce is a popular e-commerce platform that allows you to transform your WordPress website into an online store. There are numerous plugins available, and it connects to WordPress, making it highly versatile. There are numerous free and premium WooCommerce themes available. (Generally, using a premium theme from a reputable developer is preferable because it provides better security and support.) If you are not tech savvy, you will almost certainly need the assistance of a WordPress developer to set it up and use it. WooCommerce also has a lot of capabilities and scalability, which your small business may need going forward.
Shopify: Shopify is a cloud-based e-commerce platform that lets you build and customise an online store while also managing goods, inventory, payments, and shipping. It is a standalone platform that is hosted on the Shopify server, rather than a WordPress extension like WooCommerce, so if you have a main website, your e-commerce site will technically be separate from it. Unless your main website has a Shopify integration plugin, you can link to your Shopify account from your regular website created with WordPress, Drupal, Joomla, or another CMS.
Features of Shopify include unlimited goods, unlimited bandwidth, fraud analysis, discount codes, reports, and much more. The main advantages of Shopify include the fact that you don’t need a developer to set up a store and that everything on the backend is already set up for you when you subscribe. The disadvantage is that you don’t have nearly as much control or flexibility over your store as you would with WooCommerce.
Shopify Plus: Shopify Plus is the same as Shopify, but with more customisation options, staff accounts, and international e-commerce options. It has a higher level of support as well. All of this, of course, comes at a higher subscription cost, and it still lacks versatility and customization capabilities of WordPress and the Woocommerce platform.